Design for Change

Feel, Imagine, Do, Share…

Design for Change (DFC) is a global movement of young people who believe that change is possible and they can drive it.

Through a simple four step methodology: Feel, Imagine, Do, Share (FIDS), a framework rooted in design thinking, educators and students are empowered to create positive changes in their schools and communities. Through the DFC experience, young people build their character and strengthen key 21st century skills.

In 2015, both DFC and the Imagination Foundation were named Champions in the LEGO and Ashoka challenge to “Re-imagine Learning.” Because of their similar values and goals, they joined forces in 2016 to present a special “DFC Global Cardboard Challenge”!


Take the Design for Change Cardboard Challenge!

The Design for Change (DFC) Cardboard Challenge is an opportunity to approach cardboard creativity through the lens of FIDS. This approach highlights empathy (Feel) in the creative process. The DFC Cardboard Challenge incorporates certain “constraints” that are designed to ramp up a child’s feelings in the creative process, increasing their resourcefulness, patience, and reliance on each other.

Register for the DFC Cardboard Challenge on the Cardboard Challenge homepage by selecting the ‘I want to take the DFC Cardboard Challenge’ checkbox and download the DFC Cardboard Challenge Playbook for tips and ideas. Don’t forget to share with the world using the hashtags #CardboardChallenge and #DFC. Read more about Design for Change here.


Inviting The World To Play

The Global Cardboard Challenge began in 2012, following the overwhelming success of the short film, 'Caine's Arcade'. In 2017, we hope to surpass 1 million child participants!


Inspired by the short film, ‘Caine’s Arcade,’ the Global Cardboard Challenge is an annual event presented by the Imagination Foundation that celebrates child creativity and the role communities can play in fostering it. This September, kids of all ages are invited to build anything they can dream up using cardboard, recycled materials and imagination. Then on Saturday, October 7th, 2017, a day that commemorates the flash mob that made Caine's day in the short film, communities come together and play!