Inviting The World To Play

This fall, the Imagination Foundation invites the world to participate in our 2nd Annual Global Cardboard Challenge.

Inspired by the short film, ‘Caine’s Arcade,’ the Global Cardboard Challenge is a worldwide celebration of child creativity and the role communities can play in fostering it. In the month of September, kids are challenged to create and build using cardboard, recycled materials and imagination. Then on October 5th, 2013 (the anniversary of the flash mob that came out to make Caine’s day in the short film) communities all around the world will come together and play!

Why Participate?

The Global Cardboard Challenge is an opportunity for children to play and learn by using simple materials to build the things they imagine. The Cardboard Challenge:

  • lets children explore their interests and passions
  • teaches valuable "21st Century" skills like critical thinking, resourcefulness, perseverance and teamwork
  • brings communities together to foster and celebrate child creativity

How It Works

The Global Cardboard Challenge is an open-ended design challenge for children of any age, challenging their imaginations through creative play.

Use "Caine's Arcade" as inspiration, then work with kids to build something awesome out of cardboard, recycled materials and imagination. Do it anywhere - schools, backyards, parking lots. Rules, themes, and timelines are yours to determine.

The Global Cardboard Challenge culminates on Oct 5th, a day of play commemorating the flash mob that came out to make Caine’s day in the short film). Invite family, friends and community members to come out and celebrate child creativity. Block parties, show-and-tells, open houses - It's up to you.

Share pictures, video and stories from your Cardboard Challenge (#cardboardchallenge) on Twitter and other social media platforms. Help us build the movement to foster creativity and entrepreneurship in kids around the world.

How It Looked Last Year

Host A Cardboard Challenge

Last year we had over 270 events in 41 countries. Our 2013 Global Cardboard Challenge, which kicked off in September and culminated in a global day of play on October 5th, had over 76,000 registered participants in 43 countries. We hope to engage 1 million kids from 70 countries in creative play throughout the year.
Fall registration will be open through November 1st.

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Here are a few resources to help you host an awesome Cardboard Challenge.