Inviting The World To Play

The Global Cardboard Challenge began in 2012, following the overwhelming success of the short film, 'Caine's Arcade'. In 2017, we hope to surpass 1 million child participants!


Inspired by the short film, ‘Caine’s Arcade,’ the Global Cardboard Challenge is an annual event presented by the Imagination Foundation that celebrates child creativity and the role communities can play in fostering it. This September, kids of all ages are invited to build anything they can dream up using cardboard, recycled materials and imagination. Then on Saturday, October 7th, 2017, a day that commemorates the flash mob that made Caine's day in the short film, communities come together and play!

Why Participate?

The Global Cardboard Challenge is an opportunity for children to play and learn by using simple materials to build the things they imagine. The Cardboard Challenge:

  • lets children explore their interests and passions
  • teaches valuable "21st Century" skills like critical thinking, resourcefulness, perseverance and teamwork
  • brings communities together to foster and celebrate child creativity

How It Works

The Global Cardboard Challenge is an open-ended challenge that kicks off in September and culminates on October 7th, 2017. Plan your Challenge to take place over the entire month of September or as a single-day event on or around October 7th – it’s up to you.

Get inspired
and create

Use "Caine's Arcade" as inspiration, then work with kids to build something awesome out of cardboard, recycled materials and imagination. Do it anywhere - schools, backyards, parking lots. Rules, themes, and timelines are yours to determine.

Celebrate a
day of play

The Global Cardboard Challenge culminates on Oct 7th, 2017, a day of play (commemorating the flash mob that came out to make Caine’s day in the short film). Invite family, friends and the community to come out and celebrate child creativity. Block parties, show-and-tells, open houses - you choose.

Share with
the world

Share pictures, video and stories from your Cardboard Challenge using #cardboardchallenge on Twitter and other social media platforms. Help us build the movement to foster creativity and entrepreneurship in kids around the world!

How It Looked Last Year

Host A Cardboard Challenge

Help us engage children all over the world in Creative Play. Registration will open
in Summer 2017!


Here are a few resources to help you host an awesome Cardboard Challenge.