Inviting The World To Play

This fall, the Imagination Foundation invites the world to participate in our 3rd Annual Global Cardboard Challenge.


Inspired by the short film, ‘Caine’s Arcade,’ the Global Cardboard Challenge is an annual event presented by the Imagination Foundation that celebrates child creativity and the role communities can play in fostering it. This September, kids of all ages are invited to build anything they can dream up using cardboard, recycled materials and imagination. Then on Saturday, October 11th, 2014, communities will come together to play!

Why Participate?

The Global Cardboard Challenge is an opportunity for children to play and learn by using simple materials to build the things they imagine. The Cardboard Challenge:

  • lets children explore their interests and passions
  • teaches valuable "21st Century" skills like critical thinking, resourcefulness, perseverance and teamwork
  • brings communities together to foster and celebrate child creativity

How It Works

The Global Cardboard Challenge is an open-ended challenge that kicks off in September and culminates on October 11th, 2014. Plan your Challenge to take place over the entire month of September, with multiple days for kids to design and build, or as a one-day event on October 11th – it’s up to you.

Get inspired
and create

Use "Caine's Arcade" as inspiration, then work with kids to build something awesome out of cardboard, recycled materials and imagination. Do it anywhere - schools, backyards, parking lots. Rules, themes, and timelines are yours to determine.

Celebrate a
day of play

The Global Cardboard Challenge culminates on Oct 11th, 2014, a day of play (commemorating the flash mob that came out to make Caine’s day in the short film). Invite family, friends and the community to come out and celebrate child creativity. Block parties, show-and-tells, open houses - It's up to you.

Share with
the world

Share pictures, video and stories from your Cardboard Challenge using #cardboardchallenge on Twitter and other social media platforms. Help us build the movement to foster creativity and entrepreneurship in kids around the world!

How It Looked Last Year

Registration for the 2014 Global Cardboard Challenge closed on November 1, 2014. Please join us again when we kick off our 4th Annual Global Cardboard Challenge next fall and don't forget to save the date for October 10, 2015. To learn more about hosting a Cardboard Challenge, please visit, Imagination Foundation or email


Here are a few resources to help you host an awesome Cardboard Challenge.