Since 2012, The Global Cardboard Challenge has been brought to you by:
Champion of the LEGO Foundation Reimagine Learning Challenge
Inviting the World to Play
Since 2012, in the fall of each year, kids everywhere take part in the Cardboard Challenge as a way to gear up for Imagination’s Day of Play. It all began following the overwhelming success of the short film, 'Caine's Arcade’, the story of a 9-year boy and his elaborate cardboard arcade.
Imagination’s Day of Play commemorates the flash mob that came out to make Caine's day in the film. It’s an opportunity for communities all over the world to come together in big and small ways to celebrate the creativity of kids just like Caine!
3 Reasons Among Thousands
Creativity is the most important skill of the future, and the Cardboard Challenge is a powerful tool to foster it through playful learning.
The Carboard Challenge brings the world together around the value of creativity. It’s a worldwide celebration of the genius of every child and the simple things adults can do to foster it.
Kids learn to host of 21st century skills and attitudes, like critical thinking, resourcefulness, perseverance and teamwork.
It's an opportunity for kids to let their imaginations run wild, explore their passions and discover new ideas.
Communities are strengthened through Day of Play activities as people come together to collaborate and celebrate child creativity.
Join The Global Movement
Help us inspire others and build the movement to foster creativity and entrepreneurship in kids around the world!
Share your ideas and creations with the world!
Use #cardboardchallenge and #dayofplay on your social media posts.
See more on Imagination.org's social feeds
How to Participate
Imagination's 2021 Day of Play was October 2nd. Kids geared up for the day with the Cardboard Challenge, which is an opportunity to build whatever they can dream up using cardboard, recyclables and imagination.
Join the Movement
Register for the Day of Play below, and create your user/event page. Tell us about yourself and where your event is taking place, and get access to helpful resources for you and your kids! Team Imagination is here to help you.
Get Inspired, Plan, & Build
Gear up for the Day of Play with the Cardboard Challenge! Invite kids to build something awesome out of cardboard and recycled materials. Games, robots, spaceships... Build over multiple days or do it all on the Day of Play. Your choice.
Share & Play
This day commemorates the flash mob that made Caine's day in the short film. Invite family, friends and the community to come out to play and celebrate child creativity. Block parties, show-and-tells, open houses, big events or small, you decide.