2022 Day of Play

Saturday October 1st

Join participants around the world for
this global celebration of
the Creative Play Movement!

Total Participants To Date

10 Years of “Caine’s Arcade”

It’s been a decade since the world first fell in love Creative Play. This simple and powerful message continues to resonate 10 years later, with more than 2 million worldwide participants engaging in our initiatives since we began our work.

Let’s Have Some Fun!

To celebrate this anniversary, we’re inviting kids to join us in Los Angeles for an in-person Cardboard Challenge unlike any other. We’ll have professional cardboard artists of all stripes in attendance, offering inspiration and live examples of what can be created with cardboard.

Can’t make it to LA? No problem! Throw your own event wherever you find inspiration. Register your Challenge here and then use the hashtags #dayofplay & #cardboardchallenge to share out your creations on social media! We’ll be watching and resharing all day on the 1st!

Inviting the World to Play

Since 2012, in the fall of each year, kids everywhere take part in the Cardboard Challenge as a way to gear up for Imagination’s Day of Play. It all began following the overwhelming success of the short film, ‘Caine’s Arcade’, the story of a 9-year boy and his elaborate cardboard arcade.

Imagination’s Day of Play commemorates the flash mob that came out to make Caine’s day in the film. It’s an opportunity for communities all over the world to come together in big and small ways to celebrate the creativity of kids just like Caine!

Why Participate?

3 Reasons Among Thousands

Creativity is the most important skill of the future and the Cardboard Challenge is a powerful tool to foster it through playful learning.

The Cardboard Challenge brings the world together around the value of creativity. It’s a worldwide celebration of the genius of every child and the simple things adults can do to foster it.

Join The Global Movement

Help us inspire others and build the movement to foster creativity and entrepreneurship in kids around the world!
Share your ideas and creations with the world!
Use #cardboardchallenge and #dayofplay on your social media posts.
See more on Imagination.org’s social feeds

How To Participate

Imagination’s 2021 Day of Play was October 2nd. Kids geared up for the day with
the Cardboard Challenge, which is an opportunity to build whatever they can dream up
using cardboard, recyclables and imagination.

Join the Global Cardboard Challenge!

Join our 2,000,000+ participants around the world.