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Kick Off Your Own Cardboard Challenge!

Join our 793,349 participants around the world.

Host a cardboard challenge

Find a cardboard challenge event

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The Global Cardboard Challenge is brought to you by:


AT&T Aspire
Disney
Making & Science
Ozobot
SparkFun Electronics
Makedo
Design for Change
The LEGO Foundation

Champion of the LEGO Foundation Reimagine Learning Challenge

Inviting the World to Play

Watch Caine's Arcade Part 2
Watch "Caine's Arcade Part 2"

Since 2012, in the fall of each year, kids everywhere take part in the Cardboard Challenge as a way to gear up for Imagination’s Day of Play. It all began following the overwhelming success of the short film, 'Caine's Arcade’, the story of a 9-year boy and his elaborate cardboard arcade.

Imagination’s Day of Play commemorates the flash mob that came out to make Caine's day in the film. It’s an opportunity for communities all over the world to come together in big and small ways to celebrate the creativity of kids just like Caine!

Join the Global Cardboard Challenge!

Join our 793,349 participants around the world.

Host a cardboard challenge

Find a cardboard challenge event

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Why Participate?

3 Reasons Among Thousands

Creativity is the most important skill of the future, and the Cardboard Challenge is a powerful tool to foster it through playful learning.

The Carboard Challenge brings the world together around the value of creativity. It’s a worldwide celebration of the genius of every child and the simple things adults can do to foster it.

Kids learn to host of 21st century skills and attitudes, like critical thinking, resourcefulness, perseverance and teamwork.

It's an opportunity for kids to let their imaginations run wild, explore their passions and discover new ideas.

Communities are strengthened through Day of Play activities as people come together to collaborate and celebrate child creativity.

How to Participate

Imagination's 2017 Day of Play is October 7th. Kids gear up for this day with the Cardboard Challenge, which is an opportunity to build whatever they can dream up using cardboard, recyclables and imagination.

Step 1

Sign Up

Join the Movement

Register for the Day of Play below, and create your user/event page. Tell us about yourself and where your event is taking place, and get access to helpful resources for you and your kids! Team Imagination is here to help you.

Step 2

Make Something

Get Inspired, Plan, & Build

Gear up for the Day of Play with the Cardboard Challenge! Invite kids to build something awesome out of cardboard and recycled materials. Games, robots, spaceships... Build over multiple days or do it all on the Day of Play. Your choice.

Step 3

Share & Play

This day commemorates the flash mob that made Caine's day in the short film. Invite family, friends and the community to come out to play and celebrate child creativity. Block parties, show-and-tells, open houses, big events or small, you decide.

Join the Global Cardboard Challenge!

Join our 793,349 participants around the world.

Host a cardboard challenge

Find a cardboard challenge event

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